Made for THE MAN WHO OWNS WHO HE IS

We deserve products that actually perform. Full stop.

Multicultural men of color - we know your energy hits different. You make moves, you have plans and you do it all with your own style.

Created to cater to the unique needs of men who rock coils, waves and texture; our full line of grooming products are proven, not just promised - to elevate your shaving experience by eliminating time wasted with tools that don’t work, razor bumps, skin irritation and dryness.

Whether your look is a full beard, clean shave or the perfect shape up - we feel you because we are you - we've got your face covered.

YOUR MULTICULTURAL STYLE

GROOMING OUR WAY