We believe men of color deserve better than good enough
We looked at all the products in grooming sections and online, and still had one question: What about all of us without European textured hair?
Us: The Afro-Latino, African-American, Latino, Asian, Middle Eastern and multicultural man with kinky, wavy and curly hair and beards. We’ve long been ignored in the grooming industry – Until Now.
ThatsSmoooth fills in the gap for the wavy, curly, kinky and thick - because most drugstore and luxury brands are simply not designed for us.
What we AREN'T about is just as important as what we are about
WE AREN'T PLAYING WITH:
-Dry beards or dandruff
-Razors that can't handle texture
-Cheap ingredients that cause irritation and breakouts
-Products that are "good enough" but not perfect for us
We know you, because we are you.
Whether you have a coarse beard that needs hydration, skin that shows texture and is easily irritated or have unique hair and just want the perfect shave— multicultural men, We've got you.
Harlem roots and a multicultural focus: Meet our founder
Born in the melting pot that is Harlem, our founder Miguel Martinez spent decades having to settle for shaving products that were not made for his Afro-Latino hair texture or skin type.