Our Amazing Story: The Journey of ThatsSmoooth

Imagine stories that bring meaning to life, making every moment feel significant. ThatsSmoooth embarks on a grand adventure, just like the heroes in epic tales, with a mission to help you find more meaning in life by empowering you to "Own Your Look" and "Own Your Energy."

Our story is dedicated to those with unique hair types who have often been overlooked. We stand for individuals with wavy, curly, and thick hair, including Afro-Latino, African-American, Latino, Asian, and Middle Eastern men. While other companies may have neglected you, we haven't.

If you have hair that's not like everyone else's and struggle to find products that work for you, our mission is to change that. We are committed to eliminating dry beards, flaky skin, irritation, and bumpy skin. We reject razors that can't handle your hair and products that are merely adequate but not perfect for you.

At ThatsSmoooth, we meticulously select the highest quality natural ingredients, ensuring each product is tailored specifically for the unique needs of multicultural men. Our formulas are designed to provide the utmost care, nourishment, and effectiveness, giving you the confidence to embrace your natural texture and look your best.

We understand you because we are you. Whether you have a rough beard that needs moisture, sensitive skin that gets easily irritated, or unique hair that demands a great shave, ThatsSmoooth is here for you.

Our journey began in Harlem, NY, a vibrant community known for its cultural diversity and creativity. Harlem inspires its residents to stay bold and proactive, never waiting for someone else to take charge. ThatsSmoooth embodies this spirit, celebrating the legacy of Black and Brown men, past, present, and future, who proudly embrace their identity.

Our founder, Miguel Martinez, grew up feeling left out because the products available for shaving didn't cater to his specific hair texture and melanated skin. Determined to make a difference, Miguel created ThatsSmoooth not just for himself, but for his sons and everyone with similar needs.

Miguel's personal experience with products that harmed his skin and hair drove him to develop ThatsSmoooth. He persevered, crafting solutions that cater to those with unique hair textures. We're here to affirm that your story matters, no matter your background or appearance. ThatsSmoooth is dedicated to enhancing your story.

Your Story Matters

Just like heroes on a quest, we are on a journey too. ThatsSmoooth is committed to improving your life, especially if you have unique hair. We believe in your story and are here to help you "Own Your Look" in your own extraordinary way.

Multicultural men of color, we stand with you because You Matter!