African-American, Afro-Latino, Latino, and multicultural men with wavy and curly hair and beards have long been ignored in the shaving and grooming industry.
Thicker, wavier, curlier, and coarser textures aren't cared for because most drugstore and luxury brands are simply not designed for us.
Our beard care products for men of color were created to:
Use natural and organic ingredients that naturally strengthen and smooth your skin.
Clean, exfoliate, and hydrate skin and hair without over-stripping your beard of natural moisture.
Up your grooming standard by adding and locking in moisture, nourishing underlying skin, and providing brilliant sheen.