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Grooming Products For Men of Color
Who Own Their Energy

No More Razor Bumps. No More Irritation

Best Natural Ingredients free from parabens, phthalates, sulfates,
and synthetic fragrances to improve the condition and appearance of your skin.

Beard Care Made Specifically for
Wavy & Curly Hair Textures

No Over-Stripping. No Frizzies. Locks In Moisture. Add Brilliant Sheen.
Nourish and Condition Your Skin

MADE FOR THE MAN WHO OWNS WHO HE IS

WE DESERVE PRODUCTS THAT ACTUALLY PERFORM. FULL STOP.

Multicultural men of color - we know your energy hits different. You make moves, you have plans and you do it all with your own style - but you can’t rock it with razor bumps, lousy skin, or scraggly, unkept beards.

Created to cater to the unique needs of men who rock coils, waves and texture; our full line of products are proven, not just promised - to elevate your grooming experience by eliminating time wasted with tools that don’t work, and products not made with your hair texture or melanated skin being top of mind.

Whether your look is a full beard, clean shave or the perfect shape up - we feel you because we are you - we've got your face covered.

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Let’s Get You Directly To What You Need

Grooming Our Way

★★★★★
That's Smoooth products are one of a kind. Since I received my package my life has changed drastically. My face looks better, feels better, and most of all I enjoy shaving now. No more razor bumps, no more irritation. Thank you That's Smoooth!
Wayne X
★★★★★
I've used the facial cleanser and beard oil for two weeks now, and I am extremely pleased with the results. My beard is feeling fuller and my skin has a different feel. Thankful for some positivity and real stuff that  works.
Geovanni M
★★★★★
My husband's skin instantly looked smooth and hydrated. His skin felt like a newborn baby. And when his stubble started to grow it didn't itch his skin, and his hairs  were soft, not prickly.
Angela L
★★★★★
for keeping my beard sexy & moisturized
Wavy M 

Your @ thats_smoooth