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MADE FOR THE MAN WHO OWNS WHO HE IS WE DESERVE PRODUCTS THAT ACTUALLY PERFORM. FULL STOP. Multicultural men of color - we know your energy hits different. You make moves, you have plans and you do it all with your own style. Created to cater to the unique needs of men who rock coils, waves and texture; our full line of products are proven, not just promised - to elevate your grooming experience by eliminating time wasted with tools that don’t work, razor bumps, skin irritation and dryness. Whether your look is a full beard, clean shave or the perfect shape up - we feel you because we are you - we've got your face covered. Inspired by our First Classy Lady, who epitomized style and grooming, my mother, Aúrea. We bring you ThatsSmoooth. The Ultimate Shaving and Beard Grooming Experience. ThatsSmoooth line of shaving and beard products were created so that multicultural men (and women): Black, Latino, ethnic - with wavy and curly textured hair types can enjoy the sheer pleasure of grooming the way it was meant to be. Specifically formulated to improve the condition and appearance of your skin, and specially engineered so that you experience an enjoyably Smoooth shaving and ans beard grooming experience, without the fear of irritation, ingrown hair or razor bumps, ashiness or scraggly beard hair. We use only the the best natural and organic ingredients nature has provided. Our products are proven. They don't pander, they perform _ FULL STOP!