ThatsSmoooth |Ultimate Shaving & Beard Grooming For Men of Color

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Our classic shave line pays attention to the unique needs of wavy,...

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Our beard care products were created to cater to our unique needs...

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MADE FOR THE MAN WHO OWNS WHO HE IS

WE DESERVE PRODUCTS THAT ACTUALLY PERFORM. FULL STOP.

Multicultural men of color - we know your energy hits different. You make moves, you have plans and you do it all with your own style - but you can’t rock it with razor bumps, lousy skin, or scraggly, unkept beards.

Created to cater to the unique needs of men who rock coils, waves and texture; our full line of products are proven, not just promised - to elevate your grooming experience by eliminating time wasted with tools that don’t work, and products not made with your hair texture or melanated skin being top of mind.

Whether your look is a full beard, clean shave or the perfect shape up - we feel you because we are you - we've got your face covered.

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GROOMING OUR WAY

Dilemma: Razor Bumps or Acne? Know the Differen...

May 14, 2025
Real Ones Know: You Don’t Just Shave — You Strategize. For the man who owns who he is, grooming isn’t...

Dilemma: Razor Bumps or Acne? Know the Differen...

May 14, 2025
Real Ones Know: You Don’t Just Shave — You Strategize. For the man who owns who he is, grooming isn’t...
The Essential Grooming Guide For The MultiCultu...

March 17, 2025
For men of color, time devoted to caring for ourselves can celebrate who we are as individuals, the culture that...

The Essential Grooming Guide For The MultiCultu...

March 17, 2025
For men of color, time devoted to caring for ourselves can celebrate who we are as individuals, the culture that...
THE BEST: Shaving Products that 100% Body Textu...

February 18, 2025
You know it, we know it, your neighbor, friends little cousin, your grandma and most of the internet know it....

THE BEST: Shaving Products that 100% Body Textu...

February 18, 2025
You know it, we know it, your neighbor, friends little cousin, your grandma and most of the internet know it....

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A 3-in-1 cream that detoxes, hydrates, and redefines your skin.

Nature’s elite squad for your face. Dead Sea mud. Baobab oil. Argan magic. This formula goes deep.

Tailored to handle textured, wavy, and curly hair with precision and care.

Tailored for Textured Hair: Specifically designed for men with wavy, curly, and thick-textured hair to prevent ingrown hairs and irritation.

Protective Barrier: Creates a shield between your skin and razor, preventing razor burn and irritation

Deep Hydration: Infused with natural oils to lock in moisture, leaving skin silky and smooth. No synthetic additives

Soothes & Heals: Calms irritation, redness, and inflammation—perfect for post-shave recovery

Deep Hydration: Delivers all-day moisture with natural ingredients that keep skin soft & smoooth

Anti-Aging Power: Fights free radicals, boosts collagen, and reduces fine lines & wrinkles

Tailored for Textured Hair: Specifically designed for men with wavy, curly, and thick-textured hair, ensuring a smoother, irritation-free shave

All-in-One Solution: Combines shaving, skincare, and self-care into one powerful system, simplifying your grooming routine

Skin That Stays Winning: All-natural, anti-aging formulas leave your skin smooth, nourished, and looking fresh like you just hit the spa

Tailored for Textured Hair: Specifically designed for men with wavy, curly, and thick-textured hair, ensuring a smoother, itch-free grooming experience

All-in-One Grooming Solution: Combines cleansing, exfoliating, moisturizing, and conditioning into one powerful system, simplifying your daily routine

Promotes Healthy Beard Growth: The beard oil conditions and strengthens hair, encouraging fuller, healthier beard growth while preventing dryness and flaking

All-in-One Grooming Solution: Combines shaving, skincare, and self-care into one powerful system, simplifying your daily routine

Tailored for Textured Hair: Specifically designed for men with wavy, curly, or thick-textured hair, ensuring a smoother, irritation-free shaving experience

Luxury Meets Function: Includes a premium razor, shaving brush, and a 3-month supply of skin-improving products, offering both elegance and effectiveness

Bump-Free Shaving – Eliminates tugging & ingrown hairs for irritation-free results

Effortless Glide – Closed comb design ensures smoother, safer strokes

Superior Control – Knurled non-slip handle for a steady grip

Experience Luxurious Lather Without Compromise: Ultra-Soft synthetic silvertip bristles delivers a rich, creamy lather that elevates shaving to a barber shop-like experience.

Achieve a Close, Bump-Free Shave: The brush's firm yet gentle bristles effectively lift facial hair, that minimizes the risk of ingrown hairs and razor bumps.

Designed for the Modern Man: Featuring a knurled, non-slip handle and quick-drying synthetic fibers, making it perfect for on-the-go grooming.

Defeat Razor Bumps—Once and for All: Engineered for coarse, curly, and textured hair, this safety razor delivers a smooth, irritation-free shave that respects your skin and eliminates painful bumps.

Elevate Your Grooming Ritual: The silvertip synthetic brush creates a rich, protective lather; lifts hair and exfoliates skin—turning your daily shave into a moment of power and presence.

Made for Men Who Move Different: This bundle was created for men who demand tools that perform, look sharp, and represent the excellence they bring to everything they do.

Command Attention with a Beard That Speaks Power.This premium oil softens coarse textures, giving your beard the brilliance, strength, and presence it deserves—without the heavy buildup.

Nourish More Than Just Hair—Feed the Skin Beneath. Infused with natural oils that lock in moisture and prevent flaking, it keeps your skin healthy and your beard legendary.

Made for the Man Who Moves With Intention. Whether you’re shaping greatness or showing up bold, this oil ensures your beard stays smooth, groomed, and unapologetically you.

One powerful step—three serious benefits. Cleanses, exfoliates, and conditions in one shot!

Hydrates your beard while cleaning it. Infused with nourishing botanicals that soften coarse textures and prep your beard for growth and grooming.

Exfoliates with purpose, not harshness. Natural exfoliants unclog pores and lift dead skin—so your beard and face stay smooth, clear, and bump-free.

Sharper Precision, Smoother Confidence Platinum-coated for effortless glide—these blades tackle thick curls and coarse textures without hesitation.

Bump-Free Starts Here - Engineered for melanated skin, these blades reduce irritation, prevent ingrown hairs, and bring your skin back to smoooth.

Crafted for the Culture - Designed by and for multicultural men—because standard blades don’t understand our texture.

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SAVE 1O% ON THIS BUNDLE

Essential Beard Grooming for Multicultural Men of Color

Premium Natural 3-in-1 Beard & Facial Wash

Premium Conditioning Natural Beard Oil

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Q: What makes the Synthetic Silvertip Badger Shave Brush unique?

Q: Is this brush suitable for sensitive skin?

Q: How does the brush handle compare to others?

Q: How do I use the brush for the best results?

Q: Can I travel with this brush?

Q: How does this brush compare to natural badger hair brushes?

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Shine, Nourish, and Condition for the Culture

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