Not all beard care is created equal.
We’ve long been ignored in the grooming industry – Until Now.
Our beard care products for multicultural men of color were created to cater to our unique needs. Natural ingredients to strengthen and smoothen, the right cleaning agents that don't strip our textures, the moisture we need to nourish brown skin and give our beards brilliant sheen. The beard predates any written word, reclaim control over what you want yours to say.
Made For The Man Who Owns Who He Is