Multicultural men of color - we know your energy hits different. You make moves, you have plans and you do it all with your own style - but you can’t rock it with razor bumps, lousy skin, or scraggly, unkept beards.

Created to cater to the unique needs of men who rock coils, waves and texture; our full line of products are proven, not just promised - to elevate your grooming experience by eliminating time wasted with tools that don’t work, and products not made with your hair texture or melanated skin being top of mind.

Whether your look is a full beard, clean shave or the perfect shape up - we feel you because we are you - we've got your face covered.