Why ThatsSmoooth?
Because your skin and beard deserve more than one-size-fits-all.
ThatsSmoooth was born out of necessity—crafted to answer the call of multicultural men who’ve been overlooked by the grooming industry for far too long.
Our products don’t just work—they work for you, celebrating the unique needs of textured hair, melanated skin, and a higher standard of care.
We understand the challenges of dryness, irritation, and uneven beard growth—because we’ve lived it.
That’s why every ingredient, every step, and
every product in our lineup is engineered to protect, heal, and empower.
With ThatsSmoooth, you get:
✊🏾 Cultural Precision – Products
designed exclusively for men of color, addressing the real issues that generic products overlook.
🌿 Natural Ingredients That Actually Work – No parabens, no phthalates, no sulfates—just clean plant-powered performance for smooother, healthier skin.
💧 Skincare That Rejuvenates – Not
just grooming products—skin care solutions that hydrate, smooth, and promote healthy beard growth.
💼 A Premium Experience – From the
nourishing formulas to the elevated feel of your daily routine, this is luxury grooming rooted in heritage and purpose.
Because grooming isn’t just routine—it’s ritual. It’s culture. It’s legacy.
Own Your Look. Elevate Your Game.