We looked at all the products in grooming sections and online, and still had one question: What about all of us without European textured hair? Us: The Afro-Latino, African-American, Latino, Asian, Middle Eastern and multicultural man with kinky, wavy and curly hair and beards. We’ve long been ignored in the grooming industry – Until Now.
ThatsSmoooth fills in the gap for the wavy, curly, kinky and thick - because most drugstore and luxury brands are simply not designed for us.
Our beard care products for men of color were created to:
Use natural and organic ingredients that naturally strengthen and smoothen your skin.
Clean, exfoliate, and hydrate skin and hair without over-stripping your beard of natural moisture.
Up your grooming standard by adding and locking in moisture, nourishing underlying skin, and providing brilliant sheen.