We're Going ALL IN: Free 90-Day Grooming Protocol for Black & Latino Men Starts Today

“You were never the problem. The products were.”

For decades, the grooming industry built a standard. They called it universal.

Universal means they didn’t think about you.

They didn’t think about Black men. Latino men. Multicultural men with textured hair who wake up every morning fighting razor bumps, dry skin, and products that strip instead of nourish. You bought the “universal” products. You followed the “universal” advice. And when it didn’t work — you blamed yourself. Your skin. Your hair. Your technique.

It was never you. It was the system they built — and deliberately didn’t build for you.

We’re Going ALL IN. For 90 Days.

Today, ThatsSmoooth launches the most comprehensive free grooming education series ever built specifically for Black men, Latino men, and multicultural men with textured hair.

12 videos. 90 days. Zero barriers. Your protocol — free.

The 90-Day Protocol

Every week on YouTube, we’re dropping a new video — engineered specifically for men of color with textured hair. Not adapted from someone else’s system. Built from scratch. For you.

This isn’t a YouTube channel with generic grooming tips. This is a protocol. A system. A deliberate rejection of the “universal” standard that never included you.

As seen on ABC · CBS · FOX · NBC ✦ Available at Belk — ThatsSmoooth has spent years building grooming systems that actually work for men with textured hair. This is the culmination of that work, delivered free, directly to you.

Video 1 Is Live Now: The Ultimate Shaving Guide

The series opens with the one that matters most: shaving.

If you’re a Black man or a man of color, shaving has probably caused you pain. Razor bumps. Ingrown hairs. Irritation that turns into breakouts. Cuts that won’t heal. You’ve been told to “shave less,” “try a different blade,” or just “deal with it.” None of that is the answer.

The answer is the right protocol. And that’s exactly what Video 1 delivers.

“The shave is the ritual. The ritual is the standard. The standard is the culture.”
Run Your Protocol →

The Ultimate Shaving Guide — Free on YouTube

What’s Coming Over the Next 90 Days

Here’s the full breakdown of the 12-video protocol dropping over the next 90 days:

01 The Ultimate Shaving Guide LIVE NOW
02 Razor Bumps: End the Cycle for Good Coming Soon
03 Skincare for Men of Color: The Protocol Coming Soon
04 Fading + Edge Control: Own the Line Coming Soon
05 Beard Grooming for Textured Hair Coming Soon
+7 More videos dropping every week — subscribe so you never miss one All Free

Subscribe to the ThatsSmoooth YouTube channel to get notified the moment each new video drops. 90 days. 12 protocols. All free. All built for you.

A Man Who Owns His Grooming Owns the Room

This isn’t about vanity. This isn’t about spending an hour in front of the mirror. This is about understanding that your presentation is a weapon — and you deserve to know how to use it.

The grooming industry ignored men of color for decades. “Universal” products caused more damage than they fixed. The protocols, the techniques, the product knowledge built for your skin and your texture — that gap was deliberate.

We built ThatsSmoooth because we knew you were the market.

Not Adapted. Engineered.

ThatsSmoooth was built by men who know this problem firsthand. Every product, every protocol, every video in this series is engineered for Black, Latino, and multicultural men with textured hair. Not adapted from someone else’s formula. Built specifically for your skin. Your hair. Your texture.

As seen on ABC · CBS · FOX · NBC ✦ Available at Belk

Own Your Look. Own Your Energy.

That’s not a tagline. It’s a declaration.

Run Your Protocol →

90 days. 12 videos. Zero cost. Subscribe on YouTube →

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