Your Grooming Experience Should Be Easy. We'll Fix That.

For generations, men of color with wavy, curly, and coarse hair textures have been forced to navigate a grooming industry that wasn’t built for them. Traditional shaving products and multi-blade razors—designed for straight hair—have led to razor bumps, burns, ingrown hairs, and skin irritation. Meanwhile, beard care products have often been ineffective, stripping away moisture and failing to nourish melanated skin.

At ThatsSmoooth, we saw the problem firsthand. Our founder, Miguel Martinez, grew tired of the endless cycle of irritation and ineffective solutions, set out to create something better—products made by us, for us.

Shaving, Reinvented for Textured Hair

Unlike general-market brands that overlook our unique grooming challenges, ThatsSmoooth was designed specifically for men of color. Our approach combines time-honored shaving techniques with modern, skin-friendly formulations, ensuring a smooth, bump-free experience.

🔹 Single-Blade Precision – Our method prioritizes a single-blade razor, engineered to cut wavy and curly hair cleanly—without the aggressive tugging and over-cutting that cause razor bumps.
🔹 Protect & Nourish – We replace harsh, chemical-laden formulas with natural, skin-loving ingredients that prep, protect, rebalance pH, and deeply moisturize.
🔹 No More Harmful Ingredients – We refuse to use parabens, phthalates, sulfates, and synthetic fragrances—linked to hormone disruption, skin irritation, and even long-term health risks.

Beard Care, Elevated for Melanated Skin

A beard is more than just facial hair—it’s a statement. But without the right care, dryness, itchiness, and dullness take over. Our beard care line is crafted to work with your unique texture and skin tone:

✔ Strengthening & Softening – Natural ingredients nourish and smooth textured beards, keeping them full, healthy, and touchably soft.
✔ Hydration & Sheen – Our products lock in moisture, preventing the dryness and ashy appearance common with melanated skin.
✔ Clean Without Stripping – Unlike generic formulas that rob your beard of its natural oils, our gentle cleansers remove buildup while maintaining moisture balance.

More Than a Brand—A Movement

Personal grooming should be effortless, effective, and empowering. We’re here to reclaim what it means to look and feel your best—with products designed specifically for the needs of men of color.

✅ All-Natural, Organic Ingredients
✅ Shaving Solutions Without the Bumps & Burns
✅ Beard Care That Works with Your Texture
✅ 100% Satisfaction Guarantee

Confidence starts with great grooming. Own Your Best Look. Experience the Ultimate Grooming Solution...ThatsSmoooth.