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Made for Us, By Us
We understand texture, density, and the challenges of shaving wavy, curly and thick hair textures — because we live it.
Performance You Can Feel
These blades cut through every stroke with smoooth, efficient precision—zero drag, all impact.
More Than a Shave—A Standard
We’re not just selling blades. We’re raising the bar for how multicultural men care for their skin and present themselves.
No Compromises, No Excuses
It’s time we stop settling for generic products. ThatsSmoooth delivers exactly
what our skin and style demand.
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We Got Your Face Covered
From bald fades to full beards, our blades work where you work—to help you show up sharper, cleaner, and smooth